JUICE HOUSE partnered with Ramsey County to launch a Mental Health Awareness Month campaign focused on destigmatizing mental health and increasing access to County services—particularly within Black and Brown communities disproportionately impacted by mental health disparities.

We interviewed four community members and County staff, capturing personal stories about navigating mental health challenges and finding support through County programs. The campaign included a 60-second PSA, social video cutdowns, and a suite of portrait and informational graphics designed to encourage help-seeking behavior and build trust in available resources.

Together, the work amplified community voices and made mental health care feel more visible, approachable, and human.