JUICE HOUSE collaborated with the City of Minneapolis to spotlight the Minneapolis Urban Initiative (MUI), a program designed to fuel entrepreneurship and economic opportunity in underrepresented communities.

We produced a flagship documentary-style video alongside portraits, photos, social media content, and a wheatpasting campaign to highlight the program’s impact on small business owners navigating barriers to access. Through firsthand stories, the campaign celebrated resilience, community-driven growth, and the transformative power of targeted support.

Aimed at inspiring participation and broader awareness, the campaign helped cement MUI as a vital part of the city’s commitment to inclusive economic development.