With less than 18 days and 500 hours from concept to completion, JUICE HOUSE transformed a historic New Orleans mansion into the Jordan House—an exclusive, invitation-only sanctuary celebrating 40 years of Greatness during Super Bowl weekend.

The experience featured the archival DNA Room with authentic Michael Jordan artifacts, premium wellness services, and a curated gifting suite with unreleased apparel and footwear—creating a retreat for athletes, artists, and VIP guests amidst the weekend chaos.

The activation culminated in a 300-person house party that blended New Orleans culture with Jordan’s legacy: live brass bands, fresh beignets, custom apparel stations, and an on-site tattoo artist. Every room told a story, fusing community, luxury, and sport into a hospitality-first experience that felt like a family home rather than a brand activation.