JUICE HOUSE partnered with Jordan Brand to create an exclusive wellness sanctuary during New York Fashion Week—a hospitality-first experience designed to offer VIP guests a moment of luxury, intention, and ease.

Hosted at Casa Cipriani, the activation featured private Escalade transportation, premium wellness services including massages and IV therapy, and a curated gifting suite spotlighting local artists. The experience provided an intimate retreat from NYFW’s chaos for Jordan Brand’s inner circle of friends, family, and cultural tastemakers.

The weekend concluded with a private dinner at Hotel Chelsea celebrating the launch of the Téla D’Amore x Jordan Brand Flight Court shoe—bridging wellness, fashion, and community in one cohesive brand moment.