JORDAN FAMILY ONLY /
SUPER BOWL LIX

JUICE HOUSE transformed a historic New Orleans mansion into an exclusive Jordan House sanctuary during Super Bowl weekend, offering VIP guests an immersive three-day retreat away from the high-energy festivities. The experience featured a meticulously curated DNA room showcasing rare Michael Jordan artifacts, including his original Bulls contract and game-worn uniform—connecting guests to the authentic heritage of the brand. Premium wellness services offered personalized IV therapy and cutting-edge recovery technology, providing athletes and influencers with luxurious rejuvenation between events.

The experience culminated in an electrifying house party for over 300 VIP guests including Travis Scott, Teyana Taylor, and Offset, where New Orleans culture came alive through live brass bands, fresh-made beignets, custom apparel stations, and an on-site tattoo artist. By thoughtfully blending local cultural touchpoints with Jordan Brand's legendary legacy, we delivered a hospitality-first experience that created meaningful connections during sports' biggest weekend while reinforcing the brand's commitment to authentic community engagement and premium experiences.