In partnership with the City of Minneapolis for its annual Black Business Week 2024, JUICE HOUSE spotlighted local Black-owned businesses through event coverage, branded graphics, and editorial-style content spanning a week of panels, networking, and community activations.

Our campaign centered on entrepreneurs shaping the city’s future—including Anthony Newby, CEO of CultivatedCBD, as Minneapolis rolled out new cannabis initiatives, and Jeanine Hill, founder of The Office, a coworking and childcare space redefining work-life balance.

We delivered a dynamic suite of evergreen visuals and storytelling that honored entrepreneurship, amplified visibility, and cemented these leaders as cornerstones of the city’s economic narrative.