JUICE HOUSE documented Téla D’Amore’s creative journey in the lead-up to Who Decides War’s NYFW runway show, capturing her visionary approach to deconstructed denim and the evolution of her Jordan Brand collaboration.

Through intimate behind-the-scenes coverage, we followed Téla from early concept development to final runway execution—crafting a visual narrative that spotlighted her process, artistry, and cultural impact.

The content positioned Who Decides War at the intersection of luxury fashion and street culture, while reinforcing Jordan Brand’s role in elevating emerging creative voices.