JUICE HOUSE partnered with Kenneth Cole on a new iteration of their "Purposeful Voices" campaign, a modernized rendition concepted, directed, and photographed by Satchel Lee, who also appeared alongside New York creatives Jo Rosenthal, Britton Smith, and Joel Rodriguez. Built around erasing the stigma around mental health, the campaign brought together a group of artists, creators and storytellers to spark a conversation rooted in openness and compassion. From casting to production, we owned the project end-to-end, delivering a complete creative package that aligned with Kenneth Cole's legacy of purpose-driven storytelling.