JUICE HOUSE partnered with women-owned cannabis company Humboldt Apothecary to produce social-first content that spotlighted the brand’s ethically sourced ingredients and wellness-driven mission.

We collaborated with a curated group of influencers to create UGC-style videos and photography that felt authentic, elevated, and aligned with Humboldt’s values. As part of the campaign, creator Charlie Max developed a custom vegan recipe featuring Humboldt products, with proceeds benefiting No Kid Hungry, a nonprofit fighting child hunger across the U.S.

The result was a thoughtful blend of content, community, and cause—rooted in Humboldt’s commitment to conscious cannabis.